Creative Strategist

About EMF Media

 

EMF Media is a performance-driven brand studio specialising in e-commerce growth. We partner with high-potential brands to scale their digital presence and revenue across paid media, influencer marketing, creative strategy, and CRM.

 

Since 2020, we’ve helped more than 50 brands accelerate their trajectory, managing over €70 million in paid media spend, executing 25,000+ influencer activations, and generating over €350 million in tracked revenue. In 2024 alone, we’ve driven over €80 million in sales across a focused portfolio of high-growth e-commerce businesses.

 

About the Role

 

We are looking for a Creative Strategist to lead the development of high-performing ad creatives designed to maximise conversions through data-driven messaging, sharp angles, and platform-optimised formats.

 

In this role, you will translate marketing objectives and performance insights into data-backed creative strategies. Working closely with Performance Managers, Designers, Video Editors, and Copywriters, you will ensure each ad is optimised for acquisition, engagement, and conversion.

 

You bring a sharp, creative eye, an analytical mindset, and a deep understanding of how to blend brand voice with direct-response marketing. This is a strategic role with strong ownership over the creative production process, bridging concept, execution, and performance outcomes.

 

Key Responsibilities

 

1. Creative Strategy & Performance Alignment

 

Drive creative decisions that are rooted in data, aligned with campaign objectives, and designed to maximise business outcomes.

 

• Develop full-funnel creative concepts that support paid media performance across Meta, TikTok, Google, and YouTube.

 

• Use audience psychology, customer research, and competitor benchmarks to craft compelling messaging strategies.

 

• Build structured creative roadmaps tied to campaign KPIS (CTR, ROAS, CVR, AOV, CPA).

 

• Collaborate with media teams to identify high-impact creative angles and storytelling approaches.

 

2. Creative Briefing & Production Oversight

 

Ensure the execution of high-performing content through precise, actionable, and strategic briefs.

• Own the briefing process for internal and external creative contributors (designers, editors, copywriters).

 

• Create standard brief templates to reduce misalignment and improve delivery speed.

 

• Monitor creative quality and provide structured feedback loops to accelerate iteration.

 

• Test a variety of formats (UGC, motion, statics, multi-frame ads, interactive assets) to maximise engagement.

 

3. UGC Strategy & Creator Collaboration

 

Lead the integration of creator-generated content into the broader performance framework.

 

• Oversee sourcing, briefing, and coordination of UGC creators aligned with campaign objectives.

 

• Track content performance (CTR, CPA, ROAS) and implement optimisation loops.

 

• Build segmented creator pools by vertical and manage scaled outreach and collaboration.

 

• Ensure seamless integration of UGC into paid ads, in collaboration with creative and media teams.

 

4. Creative Performance Reporting & Optimisation

 

Apply a test-and-learn approach to continuously refine creative strategies.

 

• Develop structured testing roadmaps to evaluate messaging, format, and visual variables.

 

• Deliver post-campaign creative reports with clear recommendations for improvement.

 

• Monitor engagement metrics and adjust strategies based on content performance data.

 

• Work closely with paid media and analytics teams to tie creative insights directly to business results.

 

5. Cross-Functional Collaboration

 

Ensure tight alignment with growth stakeholders to scale what works faster.

 

• Sync regularly with Performance Managers, CRM leads, and Growth stakeholders to ensure creative priorities align with business targets.

 

• Translate testing insights and creative learnings into team-wide best practices.

 

• Participate in strategic planning for product launches, seasonal pushes, and multi-channel campaigns.

 

6. Trend Scouting & Innovation

 

Maintain a forward-thinking, creative edge by continuously exploring new trends and formats.

 

• Research and test emerging creative formats, storytelling frameworks, and platform features.

 

• Build and maintain a swipe file and concept library to accelerate future creative ideation.

 

• Identify opportunities to differentiate brand positioning through creative execution.