Performance Manager

About EMF Media

 

EMF Media is a performance-driven brand studio specialised in e-commerce growth. We partner with high-potential brands to drive and sustain high-impact growth across paid media, influencer marketing, creative strategy, and CRM.

 

Since 2020, we’ve helped more than 50 brands accelerate their trajectory, managing over €70 million in paid media spend, executing 25,000+ influencer activations, and generating over €350 million in tracked revenue. In the last 12 months, we’ve driven over €80 million in sales across a focused portfolio of high-growth e-commerce businesses.

 

About the Role

 

The Performance Manager is a key player in EMF Media’s growth engine, responsible for planning, executing, and optimising growth marketing strategies across all paid media channels.

You will be accountable for campaign performance, from strategic planning to deep performance analysis, working cross-functionally with Creative Strategists, Influencer Marketing Managers, Retention and CRM, clients, CRO, and data analysts to maximise ROAS, profitability, and business outcomes. This role is for someone deeply analytical, operationally rigorous, and driven by results, but also someone who takes full ownership, treats every brand as their own, and is genuinely committed to delivering excellence at every stage.

 

Key Responsibilities

 

1. Paid Media Strategy & Execution

 

Own the full lifecycle of paid media from strategic design to tactical execution.

 

• Design and launch full-funnel campaigns across all social paid channels and emerging platforms.

 

• Drive budget ownership and performance monitoring at a strategic level, ensuring investments are aligned with growth objectives and KPIS.

 

• Define testing priorities and guide media buyers to optimise performance across key levers like creatives, messaging, and bidding strategies.

 

• Collaborate with Leadership to ensure campaign structures align with client goals.

 

2. Data-Driven Performance Optimisation

 

Use data as your compass to optimise campaigns daily, weekly, and monthly.

 

• Monitor performance KPIS to drive constant improvement.

 

• Conduct structured post-mortems to identify winning elements and optimisation areas.

 

• Make sure the data on the client and internal dashboards is correct

 

3. Creative Collaboration for Performance

 

Collaborate with Creative Strategists and Copywriters Strategists to ensure ad creatives are aligned with performance-driven objectives and campaign KPIs (ROAS, CPA, CTR, CVR, etc.).

 

• Translate performance insights into structured creative feedback loops, highlighting top-performing formats, hooks, and messaging for future iterations.

 

• Lead the development of a creative testing roadmap, focused on systematic experimentation of formats, angles, and storytelling approaches across platforms (All paid channels media).

 

• Monitor and integrate real-time social trends and platform-specific best practices to guide creative optimisation.

 

• Ensure all creatives support paid media performance goals while maintaining brand identity and driving measurable impact on key metrics.

 

4. Budget Allocation & Profitability Management

 

Ensure efficient media spend by managing budgets with a data-driven approach to unit economics (CAC, LTV, Contribution Margin, ROAS).

 

• Continuously optimise investment levels based on real-time performance trends, including ROAS evolution, CAC: LTV ratios, and profitability thresholds.

 

• Implement dynamic budget reallocation frameworks to shift spend toward top-performing campaigns, audiences, or platforms.

 

• Track and anticipate ad fatigue and creative decay, coordinating with the Creative team to schedule timely refreshes and maintain engagement.

 

• Align all budget decisions with overarching business goals, ensuring scalability without sacrificing profitability.

 

 

5. CRO & Post-Click Optimisation

 

Extend your impact beyond the click, optimise the full conversion journey.

 

• Collaborate with CRO and UX teams to align ads with high-performing landing pages.

 

• Lead CRO and Content & CRM Team to initiate experiments on CTAs, layouts, and checkout flows to maximise CVR.

 

• Leverage heatmaps, session replays, and feedback loops to uncover friction points.

 

• Ensure landing pages are tested methodologically and optimised with CRO teams for best practices (such as load speed, buyer psychology, etc.

 

 

6. Innovation & Channel Testing

 

Push the boundaries of what’s possible through structured experimentation.

 

• Pilot new platforms, ad formats, and AI-powered bidding models.

 

• Develop hypotheses and test plans for emerging acquisition tactics.

 

• Monitor competitor strategies and global trends to inform innovation.

 

• Scale winning experiments into core acquisition channels.

 

7. Operational Excellence & Process Improvement

 

Ensure the performance engine runs efficiently and scales predictably.

 

• Develop SOPS for campaign setup, optimisation, and reporting.

 

• Automate reporting and media management where possible to increase velocity.

 

• Maintain structured documentation of learnings and iteration cycles.

 

• Foster collaboration with internal teams for seamless execution across departments.

 

Ideal Candidate Profile

 

• 4+ years in performance marketing with hands-on execution across paid social and search.

 

• Mastery of media buying on Meta, TikTok, Google, YouTube, both tactical and strategic.

 

• Understanding of influencer marketing, email marketing, CRO, and creator-driven brand economy.

 

• Strong analytical capabilities with a fluency in performance metrics and attribution logic.

 

• Experience working with DTC or e-commerce brands in beauty/wellness is mandatory.

 

• Demonstrated ability to manage budgets, scale campaigns, and deliver profitability.

 

• Clear communicator, capable of cross-functional collaboration and strategic thinking.